Building and scaling a mobile game requires fast, accurate decisions. However, critical choices regarding UA budgets, update schedules, or investor communications often hinge on one

Franco Spina analyzes the misconceptions surrounding in-game advertising and outlines how strategic, player-focused ad design can strengthen engagement and long-term revenue.

The white stage will focus heavily on marketing and business strategies for mobile games, highlighting key strategies for User Acquisition, User Retention, In-App Purchases, Gameplay Ads, and the role of AI in game development.

Omar H. Téllez, who helped build Niantic, Moovit, and Synchronoss into billion-dollar companies, shared his views with us on EA’s $55 billion acquisition.