AppsFlyer announced a phased global launch for an attribution reporting API integration for Google Privacy Sandbox on Android, along with Unity Ads.
The global video game market is exploding, with new research predicting it will reach a staggering $257 billion by 2028. This surge, driven by young gamers and a desire for immersive, interconnected experiences, is poised to surpass both streaming and box-office revenue.
Former Tapjoy CEO Jeff Drobick joins Earn Alliance, as COO, bringing his proven success in mobile user acquisition to the blockchain gaming space. Drobick sees Web3 as more than just DeFi, envisioning a future of seamless cross-platform asset trading. His focus will be on simplifying the user experience, a key to mass adoption.
Connect with top gaming industry leaders, explore trends, and discover new opportunities at the Mobidictum Conference 2024, happening October 15-16 in Turkiye!
Tencent’s Lightspeed L.A. studio has agreed on the new SAG-AFTRA deal, which protects union actors from fear of being replaced by digital replicas.
The National Press and Publication Administration (NPPA) gave the green light to 117 new video games in August 2024, marking a significant milestone for China’s gaming industry. This represents the largest number of approvals granted in a single month this year and highlights the continued recovery of the market following a period of regulatory restrictions