SocialPeta’s Q1 2023 Mobile Game Marketing White Paper discusses the challenges and opportunities in the mobile game market. The report analyzes global data on the market, including the number of advertisers and new creatives, and offers country-specific insights. It also delves into trends in creativity and game genres.
The 2023 Casual Gaming Apps Report by Liftoff has found that user acquisition costs are three times higher on iOS compared to Android. The report also reveals that simulation games have the lowest cost per install, while hyper-casual and puzzle games are the most significant drivers of installs across all genres.
In 2022, RPG games were the top-grossing mobile game genre globally, contributing 31% to total in-app purchase spending. Despite an 8% decline in revenue, mobile games are expected to generate $315 billion in 2023, with more than 1.93 billion total players.
The mobile game market has been busy in the last month with updates and events. This report will help game marketers, developers, and publishers to keep up with the changes.
Resident Evil 4 dominated the charts on every region.
Saudi Arabia has a unique opportunity to become a global gaming hub by 2030.