AppMagic’s latest report on casual mobile games shows revenue remains concentrated in Puzzle and Casino, while Merge-2 and Hybridcasual Puzzles signal the next wave of growth.
In 2025, the global mobile app market experienced a fundamental shift. Traffic-driven growth approaches reached their limits, and broad, volume-oriented strategies began to lose traction. Instead, value-led operations, technology-enabled optimization, and deep localization emerged as the primary drivers of sustainable growth.
Micro-dramas have moved well beyond experimentation. As the market heads into 2026, global competition is shifting from rapid expansion to a more structured phase, where success is driven less by novelty and more by scalable marketing systems, creative efficiency, and long-term IP value.
SocialPeta, together with Singular and Aarki, presents the 2026 Global Mobile Game Marketing Trends White Paper, powered by the support from Funtap Games and insights from leading industry experts.
The report is based on AppMagic data for 2023-2025 to provide an overview of global trends and covers the App Store and Google Play markets.
Duolingo × Genshin Impact showed how cross-genre collaborations can help brands reach younger audiences and lift app revenue.