Serkan Özay is the Co-Founder and Creative Director of Hero Concept, an Istanbul-based indie studio established in June 2017, known for titles like Doughlings: Arcade, Doughlings: Invasion, and Mayhem Brawler, and currently working on Mayhem Brawler II: Best of Both Worlds, with a Kickstarter campaign launched in early 2025. His career in game development spans back to 2003, beginning as a graphic artist and designer before founding Hero Concept.