Remote, on-site or hybrid? Traditional office setting may be a thing of the past.

How did a genre whose core players allegedly shuns mobile games, and which can pose challenges for developers, reach the most loyal audience?

Chinese game market continues to grow despite restrictions, licensing, and monetization challenges. Its impact on the global game industry cannot be overstated. With major players and regulatory complexities, developments in China have far-reaching implications worldwide. Understanding these dynamics is crucial for industry stakeholders.

Exploring celebrities’ deeper roles in gaming beyond endorsements, from actors like Elijah Wood and Norman Reedus to culinary icon Gordon Ramsay and pop star Selena Gomez, revealing the evolving connection between the game industry and the show business.

Mariya Temnykh, Lead Community Manager at ZiMAD, offers her perspective on engaging with players during the festive season and shares successful cases of creative activities.