Articles
How to conduct a cohort analysis to increase your game’s retention rate
Learn how cohort analysis boosts retention rates in mobile gaming and helps marketers optimize user acquisition strategies.
July 5, 2023
Category: Articles
Articles
Gaming influencers aren’t worried about the impact of AI
According to the survey by HypeFactory, 60% of gaming influencers confirm that they don’t utilize AI in any way to create new content. And 55% of them combined are more worried about creating new content and captivating users’ attention than the impact of AI on their business.
July 5, 2023
Articles
Drawing Carnival case study
A look into CrazyLabs’ latest game, Drawing Carnival, and how it reached number one on Google Play in the US.
July 4, 2023
Articles
Combine game mechanics and win cash prizes
Supersonic’s Follow the Formula contest is giving away cash prizes for game developers who follow its formulas (specific combinations of mechanics and genres that can help you maximize LTV). Supersonic is even providing insights and details into how to develop winning titles that combine genres and mechanics most effectively.
July 3, 2023
Articles
Beyond the game: ethical AI in gaming
Explore the opportunities, challenges, and recommended guidelines surrounding the ethical use of AI in the gaming industry.
June 30, 2023
Articles
Boosting game success with user-generated content
Explore the use of user-generated content (UGC) in game promotion, with the game “Among Us” as a key example.
June 30, 2023