InnoGames’ Senior Performance Marketing Manager, Deniz Kekeç, explains how she created an incrementality tool by building a framework through experimentation and analysis. Deniz’s note: “Hey,
At the Mobidictum Conference 2025, Sezer Ömrüm Çetin, CTO at Prism Studio, will share his expertise and insights on shaping the future of the gaming industry.
At Mobidictum Conference 2025, Serdar Baran Ateş, Head of Publishing at Devotion Interactive, will share his expertise and insights shaping the future of the games industry.
Adam Smart, Director of Product Gaming at AppsFlyer, shared his thoughts with us about the experience he had at Gamescom 2025. Blockbusters and big reveals
Alex Galasso, VP of Product at Mistplay, discusses today’s holistic game design approach, with examples of how loyalty acts as the connective tissue between acquisition,
One of the most significant changes in the mobile gaming industry in recent years has been the rise in popularity of hybrid-casual games. This genre