Başak Zerman is the Regional Sales Lead for Turkey, the Middle East, and Africa at Adjust, a leading mobile marketing analytics company. She is a data-driven sales strategist with nearly a decade of experience in mobile advertising, attribution, and data analytics. Prior to her current role, Başak built her expertise working in digital ad sales and business development for companies like Yandex and App Samurai, where she helped clients optimize mobile campaigns.
In her role at Adjust, she advises game studios and app developers on how to track user acquisition, measure retention, and maximize ROI using Adjust’s platform. Başak’s blend of technical knowledge and business acumen enables her to guide partners in making smarter, data-informed marketing decisions in the mobile games space.