A new survey of 1,200+ game developers reveals that direct-to-consumer monetization now represents a $17 billion market in mobile gaming, with publishers reporting higher revenue, stronger player relationships, and growing adoption across the industry.
The investments will help advance the accuracy, richness, and reach of measurement that advertisers, publishers, and developers value – built to serve the entire ecosystem
French mobile games publisher Voodoo has successfully expanded beyond its hypercasual roots, driven by the strong performance of three titles: Castle Busters, Marble Sort!, and
A new case study explores how The One Game Studio used ByteBrew Ads to improve ROAS, increase Ad LTV, and scale portfolio growth through AI-powered cross-promotion.
Luni, a European Mobile App studio, announced it has secured $14 million in user acquisition financing from financial services firm PvX Partners. The funding will
An eight-month partnership transformed how Highcore’s UA team makes scaling decisions — replacing an analytics setup that had outgrown the game’s complexity and filling the