Appcharge announced the appointment of Ronen Morecki as Chief Operating Officer. Morecki joins from monday.com, where he was VP of Payments. He will lead Appcharge’s payments strategy and operations as the company continues to extend its platform to app developers in mobile gaming and beyond.
Court rulings and regulation in the US and EU have opened DTC payments to every app that sells digital goods or subscriptions through Apple and Google. Game publishers moved first. Appcharge expects subscription, fitness, education, and AI apps to follow. The global IAP market across all consumer apps is projected to reach $450Bn by 2030 (source: Grand View Research), which points to a DTC opportunity that could ultimately run into the tens of billions across the app economy.
Morecki has spent more than 25 years building and scaling payments and enterprise SaaS businesses, leading payments on both the provider and merchant sides, which gives him a comprehensive view of payments from both sides of the transaction. On the provider side, he co-founded payments technology company ZooZ and became CTO of PayU following its acquisition of the business. On the merchant side, he led payments, pricing and packaging, billing and subscription lifecycle at monday.com, and drove the company’s shift to AI-era pricing models.
At Appcharge, he will focus on strengthening the company’s Merchant of Record platform, expanding its payment capabilities, and cementing its position as the leading payments company serving the global gaming market. As a member of the senior leadership team, he will also help to drive Appcharge’s next stage of operational maturity and growth, driving into other sectors within the app economy.
Maor Sason, CEO and co-founder of Appcharge said:
“Games are the hardest payments problem in the app economy, with huge transaction volumes and dozens of local payment methods in every market. Ronen has built and run complex global payment organisations, which is exactly what we need as we take DTC further and deliver value for publishers in the wider app economy.”
Ronen Morecki, Chief Operating Officer at Appcharge said:
“Every business wants a payments partner that takes the complexity out without taking away control. Orchestration platforms solved technical routing. Merchant of Record is the next step. It absorbs the financial complexity too, from tax, fraud, and chargebacks to compliance and managing multiple acquirers across every region, while staying optimised for each merchant. Game publishers have already proved Appcharge’s model at more than a billion dollars a year. My focus is on reinforcing Appcharge’s payments infrastructure as the strongest in gaming, and ready for any app that follows.”
