The diversity in this week’s top 10 most downloaded mobile games highlights the wide range of interests and preferences among mobile gamers.
Findings shed light on the inner workings of casual gaming, revealing when, where, and how casual games spend their marketing budgets.
Advertiser ratio rises 2% year-over-year as instant games redefine global marketing dynamics.
Metaplay reveals true cost of tech needed to scale hit games, including the hidden impact on game programmers asked to work on backends.
Nikita Baikalov and Andrei Zubov from AppMagic explains the success of Monopoly Go! in detail.
Vamsi Penmetsa, the Founder of NextBigGames, explains the evolution in marketing and monetization.