Yandex Ads Research reveals key App Monetization challenges of decision-makers in the Turkish app development market. Conducted among experienced app monetization professionals, the study provides valuable insights into an area rarely tapped in the market.
2024 research by Yandex Ads highlights significant challenges and opportunities in the app monetization landscape. Conducted among experienced professionals, the study provides valuable insights into recruitment difficulties, time constraints, and the critical need for better support, providing the right guidance, recommendations and technology. Survey respondents admit that advertising is the main revenue source (%55 of income), however, a significant number of decision-makers (%85) worry that excessive advertising and irrelevant advertising (%77) could lead to user loss and low retention rate.
The results of the survey are as follows:
- The research indicates that while 65% of publishers find it easy to hire employees with monetization management skills, recruiting specialized monetization experts is notably challenging. On average, it takes about three months to fill these positions, reflecting the high demand and scarcity of qualified professionals in the field.
- A significant finding is the time-consuming tasks app monetization managers have for legal documentation and reporting, with 40% of the respondents expressing this concern. Additionally, 71% of respondents seek optimization in periodic analytics, underscoring a broader need for efficiency in managing app monetization tasks.
- The study reveals that 20% of experts have no formal training in app monetization, learning instead through experience and onboarding lessons from advertising platforms. Over half of the publishers noted a dearth of specific information on monetization, highlighting an urgent need for more comprehensive educational resources.
- Advertising remains a crucial revenue stream, contributing to 55% of app income on average as it is an easy way to start and make money from a paying audience for 77% of the respondents.
The research shows that advertising remains the crucial revenue stream for the contributors of the survey. However, facing multitasking challenges, the talent gap, a lack of specific educational resources, and concerns about excessive or inappropriate advertising, decision-makers in the app industry need technical, operational, and professional support as well as an efficient revenue management service by technology providers.
Orkun Kolso, Yandex Ads Customer Success Manager
App monetization managers have expressed concerns about the time-consuming tasks of legal documentation and reporting, which negatively impact productivity. Maintaining an in-house team of monetization specialists is both complex and costly. The Yandex Ads Easy Monetization service offers a solution to this issue. The service assists publishers by providing premium support with a human touch and handling all necessary paperwork
Orkun Kolso, Yandex Ads Customer Success Manager
By connecting to the Yandex Advertising Network, app owners can significantly increase their revenue while maintaining a positive user experience. Our solutions provide personalized, high-quality ads that engage users without overwhelming them, ensuring sustainable revenue growth. Additionally, app owners can benefit from expert support and tailored recommendations from Yandex Ads’ monetization managers.
Orkun Kolso, Yandex Ads Customer Success Manager
- Only 8% of publishers rely solely on ad monetization, the rest believe that in-app purchases play a very crucial role.
- 85% of the publishers connect to multiple ad networks and 43% use 5 or more networks. Yandex Ads Easy Monetization service not only provides access to these multiple ad networks but also offers tailored solutions for different countries and regions. This service ensures that publishers can optimize their ad revenue by connecting to the relevant and profitable ad networks for their specific target markets.
- Excessive advertising is a major concern, with 85% of publishers believing it can drive users away. Inappropriate ads pose significant risks, 90% of the respondents think inappropriate advertising can lead to a decrease in users and potential reputational risks. To address these concerns, Yandex Ads AppMetrica provides a comprehensive solution by using analytics to assess the target audience and utilizing this data in ad targeting, allowing you to mitigate these risks. Additionally, AppMetrica helps identify the ad networks that will earn publishers the most based on the target country and region.
- Despite these concerns, 80% of publishers acknowledge that rewarded ads enhance user engagement, and 79% believe users are willing to watch ads for benefits like extra life or bonus items.
- The quality of advertising is one of the top problems in ad monetization for 61% of the decision-makers.
If you want to learn more about Yandex Ads solutions, visit Yandex Ads website.
