Direct-to-consumer (DTC) has become one of the defining strategic questions in mobile games. Much of the market still approaches DTC primarily through transaction economics: moving
Coda’s Daria Berdnikova explores how webstores, local payments and distribution can help global publishers reach players in Türkiye—and Turkish studios monetise audiences worldwide.
Mongoose reached more than 450,000 new users in 12 months through AVOW’s Dynamic Preloads and multi-OEM campaigns, expanding its global acquisition mix without additional SDK integration.
Leading mobile developers Pixel Federation and Lihuhu Games unlocked up to 5% ARPDAU gains and 10% share of wallet by integrating Crackle into their AppLovin MAX stacks.
Valeria Getman and the Playkot team shared their insights on creating something new without losing a game’s visual identity, maintaining quality without slipping into overproduction,