Two-thirds of internet users aged between 16 and 64 choose smartphones to play video games, more than PCs and consoles combined.

The monthly cost per install of casual games more than doubled in the last year, reaching $3.19 in the first quarter of 2021.

2 billion people are expected to play mobile games by 2023, a significant increase compared to pre-pandemic figures.

Mobile games are projected to generate $5 billion in revenue and reach 30 million users in the UK by 2025.

Market research shows that 90% of modern parents use mobile as a gaming platform and 70% play mobile games daily.