Aghanim, the fintech force behind mobile gaming’s direct-to-consumer (DTC) revolution, and Türkiye’s Vertigo Games have partnered up to launch a fully personalized, globally compliant game hub that transforms how players engage, purchase, and return.
The result is a frictionless, high-performing DTC channel that enables fully compliant link-outs across platforms, globally.
- 175%+ Revenue Growth: Off-app revenue for Critical Strike tripled in the first month after switching from the previous webshop to Aghanim’s Game Hub.
- 30 Days From Kickoff to Launch: Vertigo Games completed a full transition from the old webshop to the new game hub, including integration, customization, QA, and launch, all within 30 days.
- +19% Increase in AVG Check: Smarter bundles, optimized price points, and dynamically personalized offers led to a 19% increase in average check size, lifting revenue per paying player.
- 40% of Players Visited the Game Hub in Week One: 40% of players visited the game hub within the first week, demonstrating fast channel adoption and strong early engagement.
- ZERO Downtime Incidents: Aghanim delivered ZERO downtime incidents across all markets, ensuring uninterrupted monetization and a stable player experience.
“Aghanim didn’t just replace our webshop; it rebuilt our DTC approach into a real growth engine. Faster returns, cleaner operations, and materially more revenue.
And it wasn’t just lift from moving sped off-app: our per-player earning and average check increased in a way that finally made DTC scalable.”
Fatih Çakmak – Vertigo Games Community Manager
Aghanim’s solution – The Game Hub framework
Aghanim’s Game Hub framework combines personalization, live-ops, loyalty rewards, and global Merchant-of-Record services.
- Personalized Live Ops: Triggered offers based on player activity – login streaks, abondoned cars, and purchase history – increased re-engagement and upsell rates.
- Loyalty & Cashback Ecosystem: Tiered loyalty rewards and instant cashback encouraged repeat purchases and kept the hub top-of-mind for players.
- Global MoR Infrastructure: VAT, FX, and regional payment coverage across every country ensured frictionless compliance.
- Seamless In-App Deeplink Flow: A single “Store” button inside the game directed players to exclusive hub content and offers – no redirects, no extra SDKs, and players were automatically logged in to the game hub.
You can check out Vertigo Games’ Critical Strike Hub here.
You can also check out the full case study here.
Related News: Critical Strike surpasses 153 million installs as Vertigo Games celebrates 2025 milestones
