Browsing Category
Articles
221 posts
Mobidictum articles provide in-depth information and insight into the gaming industry. You can read articles, reviews, interviews, columns and special dossiers to explore the history, trends, issues, opportunities and future of the gaming industry.
Kill or pivot your darlings – A comprehensive guide for mobile game devs
Appodeal Publishing and AppMagic teams have prepared a guide that covers the major signs of a failing game, when to pivot and when to kill your game.
How to stand out in puzzle and match-3 market
Başak Zerman, Adjust's Head of Sales at META, shares her insights on leveraging AI and analytics to stand out in the saturated puzzle and match-3 games market.
Case study: How Kwalee accelerated development cycles and boosted ARPDAU with LiveOps tools
Kwalee’s Director of Engineering, Andy Russell, shares insights on the company’s infrastructural shift toward a hybrid economy and…
User Acquisition vs Organic Growth – How to find the right balance?
InnoGames' Senior Performance Marketing Manager Deniz Kekeç explains how paid UA drives organic growth and when to refine your testing strategy.
Understanding video game deals: A breakdown of industry agreements
Discover how the key types of video game deals, including publishing, licensing, and co-development, are made with real-world examples and industry insights.
Why post-install engagement metrics are your competitive edge
For mobile marketers, the install is just the beginning. The challenge is ensuring those users stick around, engage with the app, and drive revenue over time.