Smartphones are the number one choice for gaming globally
Two-thirds of internet users aged between 16 and 64 choose smartphones to play video games, more than PCs and consoles combined.
Monthly CPI of casual games more than doubled in a year
The monthly cost per install of casual games more than doubled in the last year, reaching $3.19 in the first quarter of 2021.
More than 2 billion people to play mobile games by 2023
2 billion people are expected to play mobile games by 2023, a significant increase compared to pre-pandemic figures.
MGA to host hybrid conference for MGS GAMES
Build your pipeline, connect with a community of like-minded professionals, and learn from the best minds in mobile app marketing at MGS GAMES 21.
How APPS took their company to the next level with in-game ads
APPS gave Anzu an interview about the success they’ve seen from implementing in-game ads.
Storms launches a mobile game studio, enters into a strategic partnership with Voodoo
Storms bulks up its presence in the hyper-casual mobile gaming scene with the launch of its game studio and strategic partnership with Voodoo.