Insights into the pre-holidays rush in the game industry
Mariya Temnykh, Lead Community Manager at ZiMAD, offers her perspective on engaging with players during the festive season and shares successful cases of creative activities.
Mobile game industry 2023 recap and 2024 expectations
Adjust Middle East, Turkey and Africa Sales Director Başak Zerman shared her evaluations for 2023 and predictions for 2024.
Game marketing trends 2024
Gaming Trends 2024 research sheds light on game marketing trends of 2024 with a deep dive into various metrics, trends, and opportunities.
Pro tips for successful ad monetization in games
In this informative article, Natalya Simdyanova, Head of the Ad Monetization department at ZiMAD, tells how the ad integration process works and what technical problems may arise during and after the process to achieve successful ad monetization in games.
Optimise your marketing measurement strategies for 2024 and beyond
Here's some marketing measurement tactics for 2024 from Başak Zerman, Middle East, Türkiye and Africa Sales Director of Adjust, the leading mobile marketing and analytics platform that offers user data protection, campaign optimisation and measurement solutions to growth-oriented marketers around the world.
UA Spotlight in Asia: Breaking into the Japanese mobile gaming market
Did you know that Japan is one of the largest markets for mobile gaming in the world? Multiple studies have found that more than 50% of Japan’s 125 million people are gamers. Among these gamers, 41%, the largest segment, play mobile games.