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Game marketing trends 2024

Gaming Trends 2024 research sheds light on game marketing trends of 2024 with a deep dive into various metrics, trends, and opportunities.
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Pro tips for successful ad monetization in games

In this informative article, Natalya Simdyanova, Head of the Ad Monetization department at ZiMAD, tells how the ad integration process works and what technical problems may arise during and after the process to achieve successful ad monetization in games.
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Optimise your marketing measurement strategies for 2024 and beyond

Here's some marketing measurement tactics for 2024 from Başak Zerman, Middle East, Türkiye and Africa Sales Director of Adjust, the leading mobile marketing and analytics platform that offers user data protection, campaign optimisation and measurement solutions to growth-oriented marketers around the world.