Revenue is rising as installs fall – Engagement is now what drives mobile growth
Mobile game revenue is rising despite falling installs. ZBD’s Igor Melniks explains why deeper engagement and retention are the new drivers of sustainable growth.
Türkiye’s gaming talent is world class – Is your UA strategy keeping up?
Derya Göçmenöz, the Senior Manager of Business Development at AVOW and the mobile OEM advertising specialists, shares her insights about the latest UA strategies.
How Ludo’s Sprite Generator is giving developers time to build their next hit
Ludo.ai Co-Founder and CTO Jorge Gomes explores how AI Sprite Generators solve the "production bottleneck" for game developers.
5 strategic shifts for gaming’s new economic reality
Manish Vrishaketu outlines five financial shifts gaming leaders must make to manage global payouts, compliance, and creator ecosystems.
Why cutting influencer marketing costs you more than running it
Marion Balinoff explains why cutting influencer marketing can backfire, speeding up decline curves, raising CPIs over time, and weakening store momentum.
Maximising Minimalism – The benefits of streamlined game design and business practices
Midjiwan CEO Christian Lovstedt makes the case for minimalism in game design and team structuring – sharing the principles that have made Midjiwan’s 4X strategy game The Battle of Polytopia a hit.
