September 2025 marked a new daily revenue peak for Clash Royale, and the game generated $6.6M in a single day, surpassing its previous record of $4.9M in daily revenue set right after its global launch.
According to AppMagic data, the game had been growing steadily since its February low of $12M, then accelerated in May and reached the peak of $67.8M in September, showing 5.7x growth.
What’s changed
Clash Royale’s June update reshaped the in-game economy and progression systems and introduced Merge Tactics mode, which resulted in $45.8M revenue in July, marking a +45% growth compared to the previous month.
The August Update brought back 2v2 mode and made new adjustments to the Merge Tactics mode. The result: revenue jumped +38% MoM, surpassing $63M in August, while strengthening the systems that fuel sustainable growth.
Key takeaways:
- Supercell addressed reward inflation, creating a more predictable sense of progression that strengthened long-term player retention.
- The team also improved balance across gameplay systems, which led to healthier spending habits, as fairer matches and clearer upgrade paths encouraged players to invest more meaningfully in their decks.
- The introduction of new daily touchpoints through additional modes helped sustain player activity, while the increased variety reinforced consistent engagement.
For a deeper analysis of Clash Royale’s renewed growth, check out the full case study on AppMagic.
