SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and download in August 2024, assisting more people in the mobile game industry who are trying to understand the changing trends of the global mobile market.
Highlights from the report:
- Last War: Survival surpassed Royal Match to claim the top spot in global revenue.
- Boosted by the popularity of the TV series Ghost Story: Love Destiny, it achieved sensational success across Southeast Asia.
- The popularity of supermarket simulation games has doubled, with three competing titles dominating the download charts.
- Suzuran’s Sword: For This Peaceful World topped the charts in Japan, South Korea, and the U.S. on its first day.
Top 20 Mobile Games by Advertising
Suzuran’s Sword: For This Peaceful World’s rising success
Suzuran’s Sword: For This Peaceful World is a Japanese-style SRPG (Strategy Role-Playing Game) developed and published in-house by XD Inc. The game focuses on retro gameplay, pixel art style, and hardcore tactical strategy, evoking the essence of classic Japanese tactical games in both its gameplay and narrative presentation.
As early as August 11, 2023, the game made its first international debut, launching in the Hong Kong, Macau, and Taiwan markets. One year later, on August 1, the game took its second step abroad, expanding into key overseas markets, including the U.S., Japan, Korea, and Southeast Asia.
On its launch day, Suzuran’s Sword: For This Peaceful World topped the free game charts in the U.S., Japan, and Korea markets.
According to the advertiser analysis feature from SocialPeta, the game had approximately 4,800 deduplicated ad creatives in August, with a cumulative ad advertising duration of 51 days.
The specific iOS ad advertising data is as follows:
- In the past 30 days, video ad creatives accounted for approximately 72.8% of all materials.
- The majority of video creatives were in a horizontal format (1280×720), representing around 33.8%.
- Image ad creatives constituted about 27.2% of the total in the past 30 days.
- The most common image ad format was square (1080×1080), making up roughly 29.5%.
- The key phrases used in the ad copy focused on “SRPG, authentic SRPG, traditional SRPG, free 30 draws,” and similar terms.
The game’s video creatives primarily focus on showcasing the epic multi-chapter storyline, character introductions, special abilities, and character settings. By mimicking the trailer editing style of major single-player titles, the game taps into players’ nostalgia, driving downloads and conversions.
Screw Home: ASMR Clean continues the screw removal theme in mobile games
Screw Home: ASMR Clean is a puzzle simulation mobile game released by LUCKY FORTUNE GAMES on July 12. As the name suggests, Screw Home: ASMR Clean combines popular mini-games such as screw removal, home renovation, and highly advantageous ASMR elements. However, due to the multitude of integrated elements, the presence of ASMR features in the game is not particularly prominent.
According to SocialPeta, Screw Home: ASMR Clean generated approximately 7,000 deduplicated ad creatives in August, with a cumulative ad duration of 57 days.
The specific advertising performance for Android is as follows:
- Ads were placed in 44 regions, with the Brazilian market having the largest share.
- In the past 30 days, video ads accounted for approximately 39.55% of all ad creatives.
- The majority of video ad creatives were in vertical format (720×1280), accounting for approximately 84.23%.
- In the past 30 days, image ads made up around 60.45% of all ad creatives.
- Most image ad creatives were in square format (1080×1080), accounting for approximately 58.75%.
- The ad copy keywords focused on “ASMR, renovation, cleaning,” etc.
Similar to its gameplay, the ad creatives for Screw Home: ASMR Clean are also divided into three main content areas.
ASMR elements are predominantly represented by watch-cleaning visuals; the screw-removal gameplay incorporates common casual game tactics such as problem-solving and deliberate failure scenarios; and the home renovation aspect primarily uses dramatic before-and-after transformations of dilapidated houses to capture players’ attention.
Top 20 Mobile Games by Revenue
Games with surging revenue on the App Store in August
- The simulation mobile game Last War: Survival under First Fun generated over $65 million in revenue for August, representing an approximately 10.3% month-over-month increase.
- With the combined effect of the ninth-anniversary celebration and the summer swimwear event, Fate/Grand Order, a long-established mobile game under Aniplex, generated approximately $33 million in revenue in August, representing an approximately 475.4% month-over-month increase.
- Strategy card mobile game AFK Journey under Lilith Games generated approximately $30 million in revenue for August, leading the App Store revenue charts with the highest month-over-month growth.
Games with surging revenue on Google Play Store in August
- SLG mobile game Last War: Survival under First Fun generated approximately $68 million in revenue for August, reflecting a month-over-month increase of approximately 66.3%.
- Dream Games’ most profitable match-3 mobile game, Royal Match, generated approximately $55 million in revenue for August, marking a month-over-month increase of roughly 35.7%.
Top 20 Mobile Games by Downloads
Games with outstanding downloads on the App Store in August
- Supermarket Master 3D, the hit supermarket simulation mobile game by Takeshi Ube, recorded approximately 5.3 million downloads in August, with German players contributing 10.9% of the total downloads.
- The Seven Deadly Sins: Idle, an idle RPG mobile game based on the Seven Deadly Sins IP and developed by Korean company Netmarble, was launched on August 4. In its launch month (August), the game recorded approximately 3 million downloads on a single platform.
- Fruit Merge: Match Game, a mobile game featuring the ‘Fruit Merge’ gameplay by a Vietnamese casual game developer, recorded approximately 2.1 million downloads on a single platform in August, with U.S. players contributing 31.4% of the total downloads.
Games with outstanding downloads on Google Play Store in August
- Hole.io, a mobile game developed by French casual game company Voodoo, recorded approximately 6.7 million downloads on a single platform in August, with U.S. players accounting for 17.6% of the total downloads.
- My Supermarket Simulator 3D, the hit supermarket simulation mobile game by Playspare, recorded approximately 9.4 million downloads on a single platform in August, with Turkish players contributing 16.1% of the total downloads.
- Car Race 3D, a simulation racing mobile game by Vietnamese casual game developer Zego Studio, recorded approximately 9.4 million downloads on a single platform in August, with Indian players contributing 14.6% of the total downloads.
