The recent collaboration between Adjust and Applovin has resulted in the publication of an insights report aimed at accelerating growth in mobile gaming applications.
The global mobile gaming market is poised for substantial growth, with the Asia-Pacific (APAC) region expected to drive a significant portion of this expansion. The market size is projected to increase by $76.42 billion from 2024 to 2028, with a compound annual growth rate (CAGR) of 11.44% during the forecast period.
The global in-game advertising market size is projected to experience substantial growth, reaching an estimated USD 6.07 billion from 2024 to 2028, with a compound annual growth rate (CAGR) of 13.87% during the forecast period.
Helldivers 2, developed by Arrowhead Game Studios and published by Sony, made a significant impact on Newzoo’s revenue and engagement charts for games in the US and UK.