Turkish mobile developer Zuuks Games has announced a new partnership with Michelin, integrating the tire manufacturer’s branding and products into its hit simulation titles Bus Simulator: Ultimate and Truck Simulator: Ultimate.
The collaboration introduces Michelin’s world-class tires to the games, offering players a more authentic driving experience and marking another major brand integration for Zuuks’ global audience.
Zuuks Games surpassed 850 million total downloads and now reports around 95 million monthly active users across its portfolio. The company will open a Dubai office at DMCC Gaming Centre soon.
Founded in 2014 and ranked the #2 largest Turkish game studio by headcount (with over 230 employees) in 2025, the simulation genre master company continues to pursue international licensing and market expansions.
