What if one technical decision could unlock thousands of dollars a week from your mobile games?
Funtory was just like many other game studios. They had passionate people, great ideas, and a growing portfolio of hypercasual and hybridcasual games.
They wanted to scale their game production and experiment with monetization (and marketing) strategies.
That’s when the cracks appeared. What started as a well-oiled machine turned into a tangled mess.
They didn’t know it yet, but one change in their tech stack would flip everything.
Here’s how they overcame the chaos and became one of Google Play’s top picks.
When Growth Turns into Chaos
At first, everything was going smoothly. Designing, developing and testing. But the moment they decided to create more games and test various monetization strategies, things got chaotic.
Integrating SDKs for monetization and analytics slowed everything down. Soon, they found themselves in front of a load of plugins and each new SDK introduced more conflicts (especially Gradle errors).
The projects became big and messy since there were countless files to maintain (more than the game files themselves!). Managing the projects (and the long list of plugins) was a huge headache.
Generating a build with all the SDKs took forever. They spent weeks debugging just to make the first build run. And it got worse with each SDK update.
It wasted time and killed their chance to scale.
Besides that, every game had its own settings and configurations. The marketing department needed different builds, mixing and changing ad networks, mediations, and plugin setups.
With several games under construction, it was nearly impossible.
Even worse, they spent money on user acquisition campaigns, but after launch, things didn’t go as they expected. Either in-app ads were broken, or some plugin(s) malfunctioned.
Results? The budget was gone.
It was a real waste.
The Turning Point: Discovering a Solution
The studio team learned they couldn’t go on like this. A friend suggested checking the Unity Asset Store for salvation.
They believed tools could simplify it all and end the nightmare. So, they decided to give it a shot.
The team found a plugin that promised to replace all their SDKs, with every configuration in one place. In-app ads, In-app purchases, Game Services, and analytics, all together with a few lines of code.
“After using this SDK, we added new projects at the speed of light. Everything ran better because our tech team could finally focus on the game. It was like a miracle.
Sajad Beigjani, ex-head of mobile game development at Funtory Studio
Before this tool, each build meant fighting SDK conflicts, runtime errors, and endless test builds. Sometimes it took weeks (even a full month) just to get one stable version out.
But then, we could launch 2–3 projects a month, each bringing in good profit.”
The tool is called Plankton. It replaced plugin chaos with one-click simplicity. Integrations were reliable, and builds were stable. The marketing and development teams could finally work together without running into technical issues.
Everything was much faster and less challenging.
But the best was yet to come.
Scaling Up and Standing Out in Google Play
Faster updates and stable builds pushed Funtory’s weekly income to $20K. Their games earned Google Play recognition as “Game of the Week” multiple times.
“Our builds became high-quality and reliable. That caught Google’s attention. They even assigned us a dedicated account manager, and we became one of the most reliable publishers on the platform. None of that would’ve happened without Plankton.”
Sajad Beigjani, ex-head of mobile game development at Funtory Studio
Sounds incredible, right?
Now, what can you learn from this success story?
Build Faster. Earn Sooner
Let’s do simple math.
Fast launches bring fast feedback, and faster improvements. That leads to happier users.
Happy users stay longer, watch more ads, and spend more.
To succeed in today’s hyper-competitive market, you should:
- Minimize debugging and SDK issues
- Focus on gameplay and creative innovation
- Keep your users (and app stores) happy
The success formula: Speed + Stability = Profitability.
What About You?
You might be stuck in the same place Funtory once was—juggling plugins, debugging builds, and trying to move faster without breaking things.
But what if the roadblock isn’t your team or your game?
What if it’s just your toolset?
Be the Next Success Story
Plankton has grown since Funtory Studio used it, now supporting both Android and iOS and packed with more features. Trusted by 50+ developers, it’s still the Swiss army knife for Unity, just sharper.
