AppsFlyer secures investment from Moloco, Google, Meta, and Unity
The investments will help advance the accuracy, richness, and reach of measurement
Author: Mobidictum
Micro-Horror games in Vietnam (Part II): UA Creatives, Localization & Market Expansion Strategies
A strategic analysis of category growth, gameplay mechanisms, creative/user acquisition (UA) frameworks,
Voodoo’s new “Big Three” signals its evolution beyond hypercasual
French mobile games publisher Voodoo has successfully expanded beyond its hypercasual roots,
Micro-Horror games in Vietnam (Part I): UA Creatives, Localization & Market Expansion Strategies
A strategic analysis of category growth, gameplay mechanisms, creative/user acquisition (UA) frameworks,
How The One Game Studio hit 170% D1 ROAS and 1.26x Ad LTV Lift with ByteBrew Ads
A new case study explores how The One Game Studio used ByteBrew
Breaking down AppMagic’s 2026 Turkish Gaming Report
This report examines global trends using AppMagic data from 2020 to 2026,