In 2024, Hybridcasual titles began to reshape the Hypercasual space by introducing deeper gameplay features and more sophisticated monetization strategies. This shift has continued into 2025, with industry trackers adapting their methodology to better reflect the trend, moving from Hypercasual to Hybridcasual rankings in the first quarter of the year.
To maintain consistency and highlight the most relevant performers, the Q2 2025 analysis of AppMagic followed the same approach as the previous quarter: starting with the Hypercasual tag and then filtering for top-grossing titles. This method ensures the inclusion of IAP-driven games that align with Hybridcasual characteristics.
Top 10 hybridcasual games in Q2 2025
The top 5 games were all similar faces, holding their position strongly.
1 – Color Block Jam by Rollic Games | Revenue: $42M | Downloads: 21.8M
2 – Screwdom by iKame Games | Revenue: $27.1M | Downloads: 13.1M
3 – All in Hole by Homa | Revenue: $22.3M | Downloads: 3.4M
4 – Pocket Champs by Madbox | Revenue: $8.2M | Downloads: 4.9M
5 – Mob Control by Voodoo | Revenue: $6.5M | Downloads: 24.3M
Places 6-10 brought new titles, bringing fresh ideas to their genres.
6 – Hole People by Rollic | Revenue: $4.9M | Downloads: 2.5M
7 – Screw Sort Puzzle – Cube Jam 3D By BitEpoch| Revenue: $4.7M | Downloads: 3.1M
8 – Tower War – Tactical Conquest by SayGames | Revenue: $3.5M | Downloads: 9.5M
9 – Epic Plane Evolution by Voodoo | Revenue: $3.5M | Downloads: 8.6M
10 – Knit Out by Rollic | Revenue: $3.4M | Downloads: 1.5M |
Key Takeaways from the report
- Rollic and Voodoo still dominate half of the top 10, with three and two titles each, respectively—just as they did in Q1.
- On the one hand, the bar for newcomers is clearly higher than ever. Hole People and Knit Out follow the Color Block Jam formula—a simple core loop, smooth difficulty curve, and IAP-first monetization.
- Epic Plane Evolution makes the leap from Hyper to Hybrid, reusing proven systems from Mob Control.
- Screw Sort Puzzle™ – Cube Jam 3D breaks through with sharp LiveOps and monetization, standing out as the only new title not backed by Rollic or Voodoo.
- The momentum behind Hybridcasual is not solely the result of adopting mechanics from Casual games. User acquisition strategies play an equally important role. A strong core loop combined with timely, trend-aligned themes can reduce CPIs and support more efficient scaling, making the model increasingly attractive.
- Hybridcasual has shifted from being an experimental pathway to a more established framework for long-term success. Market performance indicates that studios that are able to adapt quickly to these dynamics are better positioned to capture future opportunities.
The full report with each game’s detailed breakdown is available on AppMagic’s website.
