GameAnalytics, the world’s most widely used analytics platform for games, announced the launch of the IQ Suite – a connected ecosystem of tools designed to help studios of every size make smarter, faster decisions, and prepare for an AI-driven future.
With the games industry moving rapidly toward AI-driven development, studios are realizing that the real enabler of innovation is data – not just more of it, but data that is structured, accessible, and actionable.
That’s where GameAnalytics comes in. After more than a decade powering over 100,000 games and supporting the world’s largest launches, the company is evolving from a single analytics provider into a full studio growth platform. The IQ Suite brings together multiple products – AnalyticsIQ, MarketIQ, PipelineIQ, and SegmentIQ – under one unified experience, purposefully built for today’s modern game development and tomorrow’s AI-driven era.
“GameAnalytics has long been known as the go-to free analytics tool, but the reality is that we’ve grown into much more than that.
With the IQ Suite, we’re giving every developer access to the same enterprise-grade insights that power the industry’s biggest games – but at a fraction of the cost. Our mission is simple: help studios turn data into growth.”
Morten Wulff, CEO and Founder of GameAnalytics
A Platform That Levels the Playing Field
The IQ Suite is designed to remove the traditional barriers between small studios and global giants:
- AnalyticsIQ: the industry’s #1 analytics platform, trusted by everyone from indie teams to AAA publishers like Azerion.
- MarketIQ: actionable ad and market intelligence, used by leading publishers such as Voodoo to optimize campaigns and creatives.
- SegmentIQ: advanced player segmentation and user analysis, supporting fast-scaling studios like Supercent to drive retention and monetization.
- PipelineIQ: scalable data pipeline solutions, giving innovators like Gamefam the flexibility to manage data at scale and the structured data foundation needed for AI-driven growth
Unlike fragmented solutions, the IQ Suite is designed as an integrated ecosystem, where products reinforce one another, compounding value as studios grow. All tools are built on the same structured data foundation, giving studios the consistency needed to prepare for an AI-driven future.
Proven by the World’s Biggest Launches
GameAnalytics already sits behind some of the industry’s most ambitious launches:
- Roblox: Supporting blockbusters like “Grow a Garden” from Splitting Point and “Steal a Brainrot” from BigTime – the latter reaching 24M peak CCU, the largest recorded in history
- Mobile: Global publishers like Voodoo and Supercent leverage the IQ suite to scale new hits and optimize user acquisition strategies
- PC/Console: Proud analytics partner of “Stalker 2” from GSC Game World, supporting the delivery of one of 2025’s most epic gaming experiences
By opening up the full suite, GameAnalytics is ensuring indie teams and mid-size studios can benefit from the same level of insight as industry giants.
Powerful Tools at Indie Prices
In line with its mission to democratize insights, GameAnalytics is making advanced analytics more accessible than ever: the AnalyticsIQ tier remains permanently free, and premium analytics features are now available at a fixed $29/month.
With transparent pricing across the IQ Suite, the company is removing barriers to entry so studios of all sizes can access the same tools that power the industry’s biggest games.
Future-Ready Innovation
The launch of the IQ Suite marks only the beginning. GameAnalytics is building toward the next generation of game intelligence, with work underway on AI-powered assistants (developed in cooperation with AWS), predictive LTV analytics, and advanced segmentation for A/B Testing and Remote Configs.
By continuing to push innovation in these areas, the company ensures the IQ Suite continues to evolve alongside the needs and challenges of modern game studios.
