Playgama, a rising force in the web gaming infrastructure space, announced the launch of Playgama Ad, a specialized advertising solution for the web gaming ecosystem.
It was successfully tested by industry players like Pocket Heaven Games and Play-Games.com, and is now moving into open beta phase, allowing to onboard more HTML5 game developers, publishers, and portals looking to grow their monetization.
Recognized for its “master-key” Playgama Bridge SDK and a proprietary PaaS for web game distribution, with this launch, the company expands its product stack and dives deeper into the AdTech space, leveraging internal expertise in high-frequency testing and yield optimization across diverse geographies.
Playgama Ad provides web game developers and gaming portal operators with a high-yield, scalable monetization solution beyond traditional ad networks. It is designed as a complementary monetization layer that can be used as a primary solution or a fallback, without locking partners into exclusive agreements.
Key features of Playgama Ad:
- Unified format support: comprehensive coverage of both in-game (pre-roll, mid-roll, rewarded video) and portal-based formats (interstitials and various display banner sizes).
- AI-driven ad frequency logic designed to balance monetization and engagement.
- For gaming portals and game developers with more than one game: fallback cross-promotion to capture incremental value from unsold inventory.
- A fast rollout enabled by a lightweight SDK integration, without the need for manual ad setup or ongoing optimization on the partner side.
- Granular customization: partners can maintain brand integrity with customizable ad loaders, logos, and flexible controls over ad categories to prevent churn.
- Dedicated analytics dashboard that delivers granular performance metrics and timely visibility into key KPIs, without reliance on manual reports.
“Playgama Ad integrated smoothly with our setup, and the collaboration with their technical team allowed for custom modifications that aligned perfectly with our portal.
The lack of exclusivity is a major benefit; this flexibility allows us to test what works best for our revenue without restrictions, while their transparent, easy-to-read dashboard provides the granular daily insights we need to monitor performance effectively.”
Naghi Stefan, Co-founder of Play-Games.com
“We’ve spent the last year stress-testing our advertising logic across our own partner network to find the balance between monetization and player retention.
Now we are opening up a solution that handles the heavy lifting of ad tech—frequency capping, pricing optimization, and multi-format delivery—so developers and portals can focus on building great player experiences while ensuring every impression is fully leveraged.”
Valeria Svistunova, Head of Monetization at Playgama
“The web gaming renaissance is being held back by a high level of fragmentation and a lack of sophisticated, gaming-first ad tech.
We are launching Playgama Ad to empower the entire ecosystem: providing ad networks with higher-quality demand while ensuring developers and platforms maximize their earnings.”
Dmitry Kachmar, Founder at Playgama
Developers, game studios, gaming portals, and potential partners interested in integrating Playgama Ad can apply for the program here.
