Yodo1 Games announced the launch of IPVerse, the industry’s first free-to-use data intelligence platform for IP and licensing. Designed to drive more profitable in-game collaborations, IPVerse replaces fragmented information and guesswork with clear data-driven global and regional insights.
These insights bring much-needed transparency to the evaluation process, empowering studios and brand owners to move beyond intuition and match the right content with the right audience.
According to IPVerse data, in-game collaborations have increased by 280% since 2020. This rapid expansion has significantly raised the stakes for live titles, where a mismatched IP partnership can negatively impact player growth and long-term retention.
To lower these risks, IPVerse provides a unified view of the market by cross-referencing live and historical data from 80,000 in-game events, 20,000 brands, and 15,000 games across mobile, console, and PC. These insights deliver the global and regional intelligence necessary to identify high-value matches, including specialized data on the Chinese market.
“Yodo1 has created IPVerse to streamline the highly fragmented process of identifying valuable in-game collaborations..
As the games market evolves, studios prioritize player retention, making strategic IP partnerships crucial for growth.
Traditionally, decisions have depended on intuition and scattered data, leading to costly mistakes. IPVerse resolves this by providing a comprehensive view of global trends and specialized regional insights, including a deep dive into the Chinese market, enabling developers to identify ideal partnerships confidently.”
Eliyar Eziz, Product Lead at Yodo1 Games
Platform key features:
- Dynamic IP Popularity – Identifies IPs with the highest engagement and revenue potential.
- Quadrants – Compare brand commercial activity with social media popularity to discover market opportunities and uncover ‘rising star’ brands.
- IP Matching Framework – AI-powered data-driven IP recommendations tailored to your game, cutting months of research to minutes.
You can access IPVerse now for free here.
