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Academy
189 posts
Mobidictum Academy is a section that provides educational and inspirational content on game development, marketing, design and more.
Alternative app stores and their importance in the mobile advertising landscape
The landscape of mobile apps and their download numbers has undergone a significant transformation in recent years. The…
Rewarded ads: The digital audio industry’s most versatile tool
A deep look into the perfect win-win advertising format.
Why and how do deceptive game ads work?
We have all seen them, and they are in the open. Even the companies that utilize them refer to them as “fake” or “deceptive.” But why do we fall for them? How do they work, and more importantly, how do they affect the game industry at large?
How can game industry tackle the user acquisition problem?
User acquisition is becoming more and more challenging for mobile game companies, and lifetime value targets are becoming harder to achieve. To overcome these challenges, the mobile game industry devises new strategies and utilizes its adaptability to its peak. Başak Zerman, Regional Sales Lead META of Adjust, provides insights into the problems and their solutions.
Why is it hard to get into the Japanese game market?
As the third largest according to market revenue, the Japanese mobile game market is very appetizing for game developers and publishers. But it’s not easy to get in and survive in these waters. In this article, we delve into why it is hard to get into the Japanese game market and things to consider when attempting to do so.
The ultimate guide to running successful TikTok ads in 2024
Experts at Shyftup share tips and tricks on how to run successful ads on TikTok. In this detailed guide, they delve into the details of ad types, things to consider before creating and running an ad campaign, and various ad types on TikTok.