Beyond the myth: Strategic in-game advertising as a core growth engine
Franco Spina analyzes the misconceptions surrounding in-game advertising and outlines how strategic, player-focused ad design can strengthen engagement and long-term revenue.
The game behind the game: Saudi Arabia’s bold bet on the future of sports and fandom
Omar H. Téllez, who helped build Niantic, Moovit, and Synchronoss into billion-dollar companies, shared his views with us on EA’s $55 billion acquisition.
Marketing Effectiveness Vol. 1: Building my own incrementality analysis in R
InnoGames’ Senior Performance Marketing Manager, Deniz Kekeç, explains how she created an incrementality tool by building a framework…
An industry stuck between creativity and capital – Insights from Gamescom by Adam Smart
Adam Smart, Director of Product Gaming at AppsFlyer, shared his thoughts with us about the experience he had…
How ‘Loyalty Design’ fuels long-term growth for mobile games
Alex Galasso, VP of Product at Mistplay, discusses today’s holistic game design approach, with examples of how loyalty…
Rewards in games… has your studio missed the boat?
Offering real-world rewards has propelled the success of many great mobile games. But is it too late to…