How can a shorter payback period give you a sustained profit growth
InnoGames Senior Performance Marketing Manager Deniz Kekeç explains how a shorter payback period provides financial resilience and an edge in the market.
How AI is revolutionizing user acquisition in gaming
Gaming companies using AI-powered marketing are seeing their user acquisition costs drop by up to 30% while attracting higher-quality players.
Survive(d) to 2025: The trends defining gaming’s next chapter
Adam Smart’s analysis of 2025 gaming trends explores platform flexibility, handheld market growth, hybrid monetization, and niche content creators.
How are game studios using AI in game development in 2024?
Chris Wilson explains how AI in game development enhances User-Generated Content, LiveOps, operational systems, and intelligent AI agents in 2024.
Compounding interest effects for mobile games growth
Golden Whale CEO Eberhard Dürrschmid explains how a data-based customer-is-king approach can unlock compounding interest effects for mobile game growth.
How to convert players into paying customers by HypeFactory
Dmitry Morgulis, Head of Global Business Development at HypeFactory, discusses effective strategies for turning players into paying customers.