2026 Mobile Growth Manifesto: The transition from platform operations to “Growth Engineering”
Peax Founder Doruk Kaşoglu shares his insights that will shape mobile marketing throughout 2026.
Beyond the myth: Strategic in-game advertising as a core growth engine
Franco Spina analyzes the misconceptions surrounding in-game advertising and outlines how strategic, player-focused ad design can strengthen engagement and long-term revenue.
The game behind the game: Saudi Arabia’s bold bet on the future of sports and fandom
Omar H. Téllez, who helped build Niantic, Moovit, and Synchronoss into billion-dollar companies, shared his views with us on EA’s $55 billion acquisition.
Marketing Effectiveness Vol. 1: Building my own incrementality analysis in R
InnoGames’ Senior Performance Marketing Manager, Deniz Kekeç, explains how she created an incrementality tool by building a framework…
An industry stuck between creativity and capital – Insights from Gamescom by Adam Smart
Adam Smart, Director of Product Gaming at AppsFlyer, shared his thoughts with us about the experience he had…
How ‘Loyalty Design’ fuels long-term growth for mobile games
Alex Galasso, VP of Product at Mistplay, discusses today’s holistic game design approach, with examples of how loyalty…