Browsing Tag
Marketing
17 posts
How can game industry tackle the user acquisition problem?
User acquisition is becoming more and more challenging for mobile game companies, and lifetime value targets are becoming harder to achieve. To overcome these challenges, the mobile game industry devises new strategies and utilizes its adaptability to its peak. Başak Zerman, Regional Sales Lead META of Adjust, provides insights into the problems and their solutions.
Game marketing trends 2024
Gaming Trends 2024 research sheds light on game marketing trends of 2024 with a deep dive into various metrics, trends, and opportunities.
ROAS in gaming: Why it matters and how to increase it
Learn about the significance of ROAS in mobile gaming, uncovering its pivotal role in successful marketing and strategies to hit top scores in advertising returns.
Six ways artificial intelligence can transform e-commerce marketing campaigns
Mobile marketing analytics platform Adjust shares six ways to utilize artificial intelligence (AI) in e-commerce marketing campaigns, along with other valuable, crucial data to provide insight into the AI's use in the e-commerce marketing industry.
Monetization of mobile games in 2023: Trends and effective models
Dive into 2023's mobile gaming landscape, where it's not just about play but pay; discover which monetization strategies are reshaping success.
Power up your profits with 7 in-game advertising best practices
Explore the intricacies of in-game ads and level up your understanding of the 'how-tos' of it.