How to stand out in puzzle and match-3 market
Başak Zerman, Adjust's Head of Sales at META, shares her insights on leveraging AI and analytics to stand out in the saturated puzzle and match-3 games market.
Case study: How Kwalee accelerated development cycles and boosted ARPDAU with LiveOps tools
Kwalee’s Director of Engineering, Andy Russell, shares insights on the company’s infrastructural shift toward a hybrid economy and…
User Acquisition vs Organic Growth – How to find the right balance?
InnoGames' Senior Performance Marketing Manager Deniz Kekeç explains how paid UA drives organic growth and when to refine your testing strategy.
How can a shorter payback period give you a sustained profit growth
InnoGames Senior Performance Marketing Manager Deniz Kekeç explains how a shorter payback period provides financial resilience and an edge in the market.
How AI is revolutionizing user acquisition in gaming
Gaming companies using AI-powered marketing are seeing their user acquisition costs drop by up to 30% while attracting higher-quality players.
Survive(d) to 2025: The trends defining gaming’s next chapter
Adam Smart’s analysis of 2025 gaming trends explores platform flexibility, handheld market growth, hybrid monetization, and niche content creators.