Marketing Effectiveness Vol. 1: Building my own incrementality analysis in R
InnoGames’ Senior Performance Marketing Manager, Deniz Kekeç, explains how she created an
Author: Guest Author
An industry stuck between creativity and capital – Insights from Gamescom by Adam Smart
Adam Smart, Director of Product Gaming at AppsFlyer, shared his thoughts with
How ‘Loyalty Design’ fuels long-term growth for mobile games
Alex Galasso, VP of Product at Mistplay, discusses today’s holistic game design
Rewards in games… has your studio missed the boat?
Offering real-world rewards has propelled the success of many great mobile games.
Getting ready for ChinaJoy 2025: Advice from Vadim Andreev, CEO & Co-Founder of Rokky
Vadim Andreev, CEO & Co-Founder of Rokky, has shared his crucial tips
Rewarded UA is a strategic advantage – If you treat it that way
Çaglar Eger, CEO of Exmox, shares his insights on why rewarded user