How can game industry tackle the user acquisition problem?
User acquisition is becoming more and more challenging for mobile game companies, and lifetime value targets are becoming harder to achieve. To overcome these challenges, the mobile game industry devises new strategies and utilizes its adaptability to its peak. Başak Zerman, Regional Sales Lead META of Adjust, provides insights into the problems and their solutions.
Hyper-casual Game Scene Guide: How to set up 5 key parameters
Denis Prokudin shared his insights on how to create stunning scenes and graphics in a hyper-casual game.