Game District, one of the fastest-growing mobile game studios globally, has chosen Metica as its strategic growth partner – fully integrating the Metica platform across its portfolio to accelerate scaling and profitability.
Game District is leveraging the full Metica product suite. In addition to advanced personalization, interstitial frequency tuning, ad and bid floor optimization, and the UA funding platform, Metica is powering Game District’s internal decision-making with a full-stack analytics platform.
This gives their analysts faster access to raw data and the ability to deeply optimize every aspect of the game experience. Metica delivers purpose-built infrastructure for mobile games, equipping studios with everything they need to scale smarter and move faster.
The partnership follows a highly successful initial rollout, as highlighted in the recent case study, where Metica boosted ad revenues by 27% for some of Game District’s titles.
This deeper collaboration reflects Game District’s strong confidence in the Metica growth loop, our integrated engine that unifies in-game behavior, monetization performance, and UA data to drive real-time, profitable decisions across the full player journey.
“Game District has an incredible engine for launching successful games – fast, data-driven, and globally-minded. We’re proud to support them with the AI and data infrastructure to take that model even further.”
Philipp Mohr, Co-Founder & CEO of Metica
Born in Lahore and built from scratch without any external investment, Game District has emerged as a global force in the mobile gaming industry.
The team’s lean, test-and-learn model has resulted in over 3 billion downloads, 22M DAUs, 260M MAUs, and a 500+ person studio distinguished by its ability to turn rapid iteration into lasting hit titles.
Their success is a testament to Pakistan’s rising prominence in the global gaming landscape, and a reminder that innovation doesn’t need to wait for VC funding.
“At Game District, we’ve always believed that speed, creativity, and data discipline are the pillars of building global hit games. Partnering with Metica elevates that vision—giving our teams the tools, insights, and capital support to scale even faster.
This partnership is not just about growth; it’s about shaping the next chapter of the global mobile gaming industry, with Pakistan as one of its leading hubs.”
Saad Hameed, Co-founder & CEO Game District
Metica brings deep expertise in gaming, with a team that previously built and sold companies to both King and Apple. Their technology is trusted by top studios around the world and is built from the ground up to protect customer data and ensure clean separation between accounts. Game District’s integration does not grant access to any other studio’s data, models, or systems.
