SocialPeta identified the top 20 global mobile Apps by advertising, revenue, and downloads in November 2025, aiming to provide valuable insights to more people in the mobile app industry who are seeking to understand the evolving trends of the global mobile market.
The overall performance of global mobile apps in November:
- Novelmates heavily invested in AI-generated advertising creatives, with new ads accounting for over 92%.
- Doubao Cici rebranded as Dola, promoting its large language model for mobile devices globally.
- Gemini’s pixel-level breakdown went viral on social media, maintaining its top position in downloads.
- Snapchat collaborated with Zootopia 2, resulting in a remarkable increase in revenue.
Top 20 Mobile Apps by Advertising in November 2025
First, let’s take a look at the November rankings for global mobile app advertising:
November saw even fiercer competition in content product marketing, with significant changes in the top five rankings.
Micro drama platforms such as ReelShort, ShortMax, and FlareFlow rose in the rankings; online novel products such as Novel Master and Novelmates made their debut on the list; and outside the rankings, many AI products dominated, with Skywork’s Linky AI and the renamed global version of Doubao, Dola, leading the charge in global expansion, engaging in fierce advertising battles in the 30-40 range.
Let’s look at ReelShort:
As a leading global micro drama platform, ReelShort has demonstrated strong dominance since its launch. Its first-mover advantage, coupled with high-quality micro dramas, laid a solid foundation for its success. Social media marketing and user acquisition advertising have expanded their audience.
Even though its advertising spending has been slightly lower than that of other later-entering platforms in recent years, it still ranks among the top micro drama apps. According to SocialPeta, we see the following specific advertising spending in November:
- In November, approximately 330,000 deduplicated ads were placed across both Android and iOS, with new creatives accounting for 93.9%.
- Ads were placed in 81 countries/regions, with the United States, Germany, France, and Brazil having the highest percentages.
- The Android to iOS ratio was approximately 61:39.
- About 2,000 TV shows were featured in November, with new shows accounting for approximately 48.4%.
- In November, Bound by Honor ranked first among micro dramas by advertising volume, which tells the story of a young girl, Arya, who is forced to marry Luca, the kingpin of the mafia—a typical example of arranged marriage with forced love.
The most-viewed creative in November was approximately 5 minutes long. It opened with a female monologue, “I’m 18 years old, I can’t lose tonight…” to grab the viewer’s attention with a dramatic opening line. Subsequent scenes involving a wedding, a third party, and kidnapping deepened the conflict and increased tension, culminating in a classic hero-saves-the-damsel-in-distress ending that left viewers in suspense.
This creative has already garnered over 1.64 million views and 18,000 likes on YouTube.
Let’s look at ByteDance’s global version of Dola:
- In November, approximately 32,000 deduplicated ad creatives were generated across both platforms, with new ads accounting for about 80.6%.
- Ads were distributed to 80 countries/regions, with the top three being the Philippines, Indonesia, and Mexico.
- Video creatives were the primary focus, accounting for over 88.5%.
- Popular ad creatives were mainly user-generated content (UGC), with recent campaigns even featuring storylines of randomly giving away phones (using the Doubao mobile assistant app) to strangers, leveraging viewers’ desire for a bargain to promote the campaign in a relatable and everyday way.
Top 20 Mobile Apps by Revenue in November 2025
Apps with surging revenue on the App Store in November:
In November, Snapchat further expanded its revenue potential through diverse collaborations: it partnered with Disney to launch an original marketing campaign for Zootopia 2, and also launched the world’s first lunar scanning AR filter in collaboration with Xbox. These collaborations with popular IPs significantly enhanced its reach and drove subscription growth.
Life360 announced its third-quarter 2025 results, with total revenue increasing by 34% year-over-year to $124.5 million. Core subscription revenue grew by 34% to $96.3 million, while other revenue, including advertising, surged by 82% to $16.9 million.
Apps with surging revenue on the Google Play in November:
Although NetShort did not make it into the top 20, its revenue growth was impressive at 26.1%, and it ranked fourth in revenue among micro drama platforms on the Google Play Store in November.
Top 20 Mobile Apps by Downloads in November 2025
Apps outstanding with downloads on the App Store in November:
In November, the pixel-perfect AI features of the Google Gemini once again became a social media sensation, attracting numerous users not only globally but also on Xiaohongshu in China to try it out, helping the product maintain its top download ranking.
In November, the Android version of Sora was launched, and the invitation code system was canceled, which greatly reduced the barrier to entry for users. It achieved 470,000 downloads on the first day. After the news came out, the downloads of the iOS version also increased simultaneously, and it rushed into the top 15 of the charts.
Apps outstanding with downloads on the Google Play in November:
Leveraging the traffic advantage of TikTok, Gauth’s official account on TikTok has accumulated over 827,000 followers, continuously reaching users through short video content. In October, its downloads surpassed those of the established learning giant Duolingo, and in November, it further climbed to 10th place on the charts.
In November, Perplexity announced a partnership with Snapchat to reach more Snapchat users by integrating its AI search engine into the chat page. This partnership is expected to begin in early 2026.
Lite apps are making another strong showing, with downloads of two products surging again this month: Facebook Lite and Instagram Lite, ranking 18th and 19th, respectively.
The above are insights into global mobile App launches in November 2025, as well as mobile App revenue and download situations across both the App Store and Google Play. For more mobile marketing data, you can visit SocialPeta’s official website.
