Using AppMagic’s LiveOps & Updates Calendar, the team has picked the best-performing events from summer 2024 that are either associated with revenue spikes or commonly used in their genres to determine the best LiveOps Strategies for this year.
Albums
As one of the most popular event types in casual and midcore games, albums are built around collection mechanics. The card collection system pushes players to invest time and resources into completing full sets. Combined with good old gacha, this setup consistently drives both retention and revenue.
Completing each collection rewards players with currency and boosters, while finishing the full album unlocks higher-value prizes. The structure encourages regular play and helps pace progression across the entire event. In essence, the Summer Album is a classic Royal Match album—just reskinned with a seasonal aesthetic.
Why does it work? – Albums stand out as some of the longest-running events in Royal Match, making them especially effective at driving long-term retention. The album format pairs well with other events like passes, helping build a layered and consistent LiveOps grid. This synergy proved particularly successful during the event, which coincided with the highest recorded revenue spike of 31.46% during the period.
Battle Passes
Battle passes have become a cornerstone of modern LiveOps strategy, effectively supporting both player engagement and monetization. By structuring progression into clearly defined milestones, they promote daily logins, sustained goal-setting, and long-term player retention.
Offering both free and premium tracks, battle passes cater to a broad player base. Free players remain actively engaged, while premium users gain access to additional rewards and incentives, enhancing their gameplay experience and increasing their motivation to continue progressing.
Why does it work? – The battle pass stands out as a unifying framework within LiveOps, offering players a clear structure that reinforces daily routines while supporting both mid- and long-term goal setting. In an increasingly event-saturated environment, it serves as a navigational tool, helping players stay focused and making progression feel meaningful across multiple layers of gameplay.
Milestone events
Milestone events mirror the structure of battle passes but adopt a more accessible, player-friendly approach.
Unlike battle passes, they don’t divide rewards into paid and free tiers; instead, they offer a continuous flow of bonuses based solely on player progression. This design fosters a sense of achievement without introducing monetization pressure.
Seamlessly integrated into core gameplay, milestones feel organic, making them an effective tool for driving engagement across a broad player base.
Why does it work? – A new mini-event launches each week, often featuring a subtle thematic shift, such as transitioning from beaches to picnics. This consistent cadence creates a reliable rhythm that encourages habitual return visits, as players come to expect fresh content regularly.
You can read AppMagic’s report on their website for additional insights on different games and takeaways.
