Key highlights from the SocialPeta global mobile games in March report:
- Royal Match returned to the top of the March game revenue chart, maintaining its position as the champion of match-3 games after four years. The game generated approximately $78 million in single-platform revenue for March, a 13% increase month-over-month. Dream Games has launched a series of ads with famous stars for their second game, Royal Kingdom, which could have boosted Royal Match’s numbers as well.
- Slack Off Survivor entered the advertising chart, while the collaboration with “Boonie Bears” maintained stable promotion throughout March.
- The game and anime dual IP, Uma Musume: Pretty Derby, continued its anniversary celebration in March, leading to a spring surge in game revenue.
Top 20 Mobile Games by Advertising
Scopely Spends $3.5 Billion to Acquire Pokémon GO, MONOPOLY GO Continues to Rank in the Top Four on Both Platforms
In mid-March, mobile game developer Scopely officially announced the acquisition of Niantic’s gaming business for $3.5 billion. The deal includes popular games such as Pokémon GO and Monster Hunter Now, and Scopely will also take over Niantic’s entire game development team.
April 11th marks the two-year anniversary of the game’s launch. According to SocialPeta, MONOPOLY GO had a total of approximately 6,500 deduplicated ad creatives across both platforms in March. The specific ad distribution on the Android platform is as follows:
- In the past 30 days, video ads accounted for approximately 73.33% of the total materials, with videos under 30 seconds making up around 71.4%.
- The majority of video ad creatives were in landscape format with a size of 640×360, accounting for about 19.0%.
- The daily number of ad creatives reached a peak in early March 2025, followed by a downward trend.
- English ad copy accounted for 43% of the total, with other popular languages including Spanish, French, German, and Turkish.
In March, MONOPOLY GO’s ad creatives still primarily focused on showcasing gameplay. In terms of both the quantity and popularity of materials, the video ads included both live-action and animated game footage.
The image creatives mainly consist of game character images and board displays.
Campaign duration: 473 days
Slack Off Survivor: The Revival of Cooperative Tower Defense Games
Slack Off Survivor is a cooperative tower defense survival game set in a frozen apocalypse, blending cooperative gameplay, roguelike elements, and PvP combat.
Since its launch in Taiwan and Southeast Asia last November, it has consistently held a spot on the iOS ad charts. Last month, it finally broke into the top 20 of the global iOS ad rankings, maintaining strong momentum.
According to SocialPeta, Slack Off Survivor had a total of approximately 1,900 deduplicated ad creatives on the iOS platform in March. The specific ad distribution is as follows:
- In the past 30 days, video ads accounted for approximately 74.1% of the total creatives, with videos longer than 30 seconds making up about 57.3%.
- The majority of video ad creatives were in portrait mode with a resolution of 720×1280, accounting for approximately 94.3%.
- The daily number of ad creatives showed a steady upward trend until March 10, 2025, when it reached its peak and then gradually decreased.
- In terms of ad copy, Traditional Chinese text made up over 85%, with other popular languages including Thai and English, primarily targeted at Taiwan and Southeast Asia.
In March, the ad creatives for Slack Off Survivor shifted from the previous strategy of primarily promoting free gift packages upon the game’s launch to highlighting the game’s social features.
Additionally, the promotion included co-branded activities with “Boonie Bears.” The image creatives predominantly featured game heroes from the “Boonie Bears” collaboration, showcasing skins and equipment.
Campaign duration: 25 days
The video creatives primarily showcase the fun aspects of the game’s content and gameplay, while also featuring the co-branded heroes.
Campaign duration: 25 days
Top 20 Mobile Games by Revenue
Games with surging revenue on the App Store in March :
- Royal Match returned to the top of the App Store revenue charts, with approximately $78 million in single-platform revenue for March, a 13% increase month-over-month.
- Tencent’s mobile game PUBG MOBILE saw a surge in revenue, driven by the 8th anniversary of its PC version PUBG, with approximately $30 million in single-platform revenue for March, a 76.5% increase month-over-month.
- Following its fourth anniversary event, the popular Japanese IP mobile game Uma Musume: Pretty Derby saw single-platform revenue exceed $20 million, marking an 81.8% increase month-over-month.
Top 20 Mobile Games by Downloads
Games outstanding with downloads on the App Store in March :
- The mobile game Block Blast! saw a slight decline in downloads this month, but it still secured the top position on the App Store’s download chart for March, with approximately 9 million downloads. U.S. players contributed around 19.3% of the downloads.
- The puzzle game Word Search Explorer became the leader of the download surge chart, with approximately 2 million downloads in March. U.S. players accounted for 47.5% of the downloads.
Games outstanding with downloads on the Google Play in March :
- The multiplayer online board game Ludo King had approximately 16 million downloads on a single platform in March, with U.S. players contributing 57.1% of the downloads.
- The newly launched puzzle and mystery game Brainy Prankster saw a strong increase in downloads on Google Play in March, with over 11 million downloads on a single platform. Brazilian players accounted for 10.6% of the downloads.
This concludes the global mobile game advertising insights for March 2025, along with the revenue and download data for mobile games on both the App Store and Google Play. For more mobile marketing data, you can visit SocialPeta’s website.
