On November 19th 2024, SuperScale, a game business analytics company, announced it has secured an investment round of $1.2 million to support the launch and rapid expansion of SuperPlatform, the ultimate game business analytics platform.
Following this significant achievement, we had the opportunity to speak with Ivan Trancik, Founder and CEO of SuperScale, about the origins of the company, the inspirations behind SuperPlatform, and the challenges and opportunities the platform presents.
Can you introduce yourself to our readers?
I’m Ivan Trancik, founder and CEO of SuperScale. I launched the company in 2016 with the goal of helping mobile game developers drive growth through smarter, data-driven strategies. Over the years, we’ve scaled or helped scale more than 200 games, achieving over 2 billion downloads on mobile and over 20 million sold copies across PC and console platforms.
We’ve had the privilege of working with some of the biggest names in the gaming industry, like Electronic Arts, LEGO, BoomBit, and Big Fish Games, to help them grow their player bases, increase revenue, and create engaging experiences.
Before SuperScale, I co-founded several tech companies, including Exponea, a real-time analytics platform for e-commerce, which was acquired by Bloomreach in 2021. While I’ve had a few career highlights, I’m most excited about our latest innovation: SuperPlatform. It represents the missing piece of the puzzle we’ve been striving to solve.
What inspired you to develop SuperPlatform, and how does it differ from your previous solutions?
SuperPlatform is the culmination of nine years of internal development. It’s a complete analytics platform designed to help game studios and publishers align their strategies across marketing, product, and finance using one unified, AI-powered solution. The platform consolidates critical business insights from over 40 data sources, making it easier for executives to trust their data and make better, faster decisions.
With features like predictive modeling, automated data health monitoring, and a powerful ‘Command Center’ designed specifically for decision-makers, SuperPlatform equips executives with the insights and tools they need to drive revenue growth, empowering game companies of all sizes to achieve their goals.
What game industry challenge is SuperScale trying to address with the new platform?
While developing the platform, the team focused on tackling the data uncertainty crisis facing studios today. The fallout from COVID and Apple’s deprecation of the IDFA blindsided the gaming industry.
Executives are struggling to align teams and implement business strategies across diverse organizations, grappling with fragmented data from various sources. On top of that, they must prepare for the impending AI revolution—and we’re here to help them succeed.
We want to provide gaming companies with a complete, integrated view of their business—simplifying the complexities of game business data and giving teams the confidence to trust their insights, make faster decisions, and scale their games more effectively.
We aim to empower them to achieve better results with fewer tools and at a fraction of the cost of traditional solutions
Can you explain some of the features of SuperPlatform?
SuperPlatform offers a suite of powerful tools designed to help game studios scale more effectively:
- Data Core: A centralized platform to model, manage, and optimize your game’s data infrastructure, providing full customization, control, and compliance across all teams.
- Command Center: Model and execute strategic shifts across the organization, ensuring that business goals are aligned, regardless of team or department.
- Marketing Hub: Leverage data-driven insights and advanced analytics to refine marketing strategies, maximizing the impact of every campaign.
- Game Hub: Unlock in-depth analytics on player behavior and monetization strategies to enhance game performance and boost player retention.
How does SuperPlatform help studios when it comes to the adoption of AI?
SuperPlatform positions companies to prepare for the AI revolution, which will extend far beyond asset generation and creative optimization. It empowers businesses with confidence, maximizing the potential of both the data and the AI models they utilize.
For AI to function effectively, it requires diverse yet reliable data across the entire game portfolio. Without this, businesses risk flawed AI models, which can lead to incorrect insights, misguided decisions, and operational inefficiencies.
The platform also enables businesses to integrate AI seamlessly into their workflows with its no-SDK integration, ensuring data consistency across product, marketing, and finance systems.
SuperPlatform provides clean, reliable data, maximizing the potential of both the data and the generative AI models companies use.
How do you plan to use the recent $1.2 million funding to further develop and scale SuperPlatform?
We’re incredibly fortunate to work with partners that want to help us change the way game studios approach data and business analytics. The $1.2 million we received in funding is being used to accelerate the launch and expansion of SuperPlatform.
The response so far has been incredible—60 studios are already using it, and we’re seeing strong market adoption.
In fact, we’ve already become cashflow positive, and we’re extending this funding round by an additional $2.15 million to ensure continued growth.
The idea is not only to continue scaling SuperPlatform but also to expand the impact of SuperScale as a broader ecosystem for a studio-wide audience—ranging from executives and growth managers to product owners, game designers, analysts, and more.
How do you hope your products will affect studios’ approach to data and business analytics in the long term?
In the long term, our goal is for decision-makers in gaming companies to not only have a clearer, real-time view of their entire business but also to feel confident in their ability to make data-driven decisions quickly, without the complexity and overhead of managing multiple systems.
A key part of this is enabling studios to leverage AI-powered insights, transforming how they analyze and act on data.
Ultimately, we want SuperPlatform to empower decision-makers to shift from reactive approaches to proactive, data-driven and AI-ready strategies.
We’re providing key enablers that make it easier to trust and act on business data. Over time, we believe that decision makers in game studios will become more agile and aligned, not only improving their ability to scale efficiently but also enable them to create more rewarding experiences for players worldwide.
