Levellr, an AI insights platform built to help game studios and brands make sense of Discord and other next-gen community channels, has raised $2.5 million in seed funding.
The round was led by Fuel Ventures, with participation from a group of well-known games and tech operators and investors, including Mark Pincus’ Workplay Ventures, Bing Gordon, Frank Gibeau, Phil Mansell, Simon Hade, Norman Cheuk, and Playformant.
The company also highlighted earlier support from figures such as Mitch Lasky, Owen Mahoney, Dylan Collins, Mika Salmi, Matt Bilbey, and Rich Barnwell.
What Levellr does for live ops and community teams
Levellr aggregates conversation and engagement signals from Discord-style communities and converts fast-moving chat into structured, actionable insight for teams working across product, live ops, game design, community, developer relations, support, and marketing.
The company positions the tool as a way to reduce “signal-to-noise,” speed up reporting cycles, and connect player voice to business and product metrics.
Traction and what the money will fund
Founded in 2021 by Tom Gayner and Ben Barbersmith, Levellr says demand for its enterprise offering has been rising, with revenue doubling in back-to-back years. Customers named include Epic Games, Krafton, Scopely, YouTube, and Google.
The new capital will be used to build out data infrastructure and expand “agentic” capabilities designed to proactively surface insight-based recommendations.
“I’ve tracked Levellr’s impressive growth and it’s clear they’re solving a critical industry gap. Levellr are shifting the way teams can bring intelligence from core platforms like Discord into the business with real-time sentiment and relationship analysis.
But that’s just the start. They’re essentially building the CDP layer – the customer data platform – that can amplify value and unlock more revenue for companies with Discord communities and beyond.”
Bing Gordon (Duolingo & T2 board member)
“ Our customers told us that while they had clarity on what was happening through product and monetisation data, they often lacked the ‘why’ behind changes in metrics like DAU and ARPDAU. They needed real-time insight from the user voice to help teams make smarter decisions.
“Before Levellr, teams were manually scrolling platforms like Discord, often undervaluing community signals until a bug or issue had already escalated into user churn. Community reports often lacked sophistication in the form of segmentation, cohort analysis or weighting, so even if customers could see user signals, there was a real lack of clarity as to whether product teams should actually act on it.
“With Levellr, product and support teams can understand the ‘why’ behind product usage shifts and prioritise roadmaps based on real user pain. Live ops and dev rel teams get real-time intelligence on critical events that threaten revenue and retention, so they can act faster. Community and customer support can filter signals from the noise, removing significant manual work, whilst Marketing teams can keep users in and moving along the funnel with user-level automation.”
Tom Gayner, Co-founder & CEO of Leveller
“Levellr is tackling a problem we see time and again across games and consumer businesses – huge amounts of value locked up in community conversations, with no clear way to turn that insight into action. Tom and Ben have built a platform that brings clarity where there has been noise, helping teams make better decisions that directly impact retention and growth.
They are exactly the kind of founders we love to support at Fuel Ventures – deeply connected to the problem they’re solving and focused on building a product with real commercial impact.”
Mark Pearson, Founder of Fuel Ventures
