In the casual mobile games, Tetris and its many variants have long been fixtures at the top of both free and advertising charts. Titles such as Block Blast, which dominated the charts for days, and Sand Blast, which sparked a “flowing sand” trend, are all top representatives of the Tetris genre.
In this month’s report, SocialPeta dives deep into the “Tetris-like” genre, with Wonderful Studio’s new game Block Crush! and Rollic’s Color Block Jam.
The overall performance of global mobile games in July:
- A new Tetris-style mobile game, Block Crush, surged to claim No.2 on the advertising chart.
- Leveraging its collaboration with Fate, miHoYo’s Honkai: Star Rail returned to the global mobile game revenue Top 20.
- With its anniversary event combined with the second Naruto collaboration, Free Fire saw explosive growth in both downloads and revenue.
Top 20 Mobile Games by Advertising in July 2025
Block Crush! surged to No.2 on the Advertising Chart
Block Crush! by Wonderful Studio stands out with its distinctive hardwood texture, slightly resistant sliding speed, and collision sound effects that make the tactile realism of the blocks especially vivid.
According to SocialPeta, Block Crush! released approximately 12,000 deduplicated ad creatives across both iOS and Android in July, with the following specifics for iOS:
- In the past 30 days, about 93.4% of creatives were videos, with 720×1280 vertical videos being the most frequently used format.
- The game began advertising on September 28, 2022, and in the past 30 days reached a daily peak of 2,600 creatives on July 30.
- English accounted for 99% of ad creatives, with only small portions in Hindi and Korean as supplementary languages.
From the most popular video creatives, Block Crush! emphasizes both gameplay and sound effects. The crackling fragments from block elimination and the neatly falling wooden blocks make for an excellent, relaxing audio. With slight volume adjustments, these clips could even serve as the base layer for video ads promoting novels or micro dramas.
Previously, Block Crush! also tried scenario-based “problem-solving” creatives.
Global Version: Helping Grandma to the Restroom
Rollic’s Color Block Jam adds another hit to its ever-running success machine
Color Block Jam can be considered one of the hottest casual puzzle mobile games of 2025. Its combination of large color blocks, sliding puzzle elimination, and “easy to learn, hard to master” mechanics fully embodies Rollic’s signature style.
As players progress through the levels, the gradual introduction of new mechanics continuously enhances the gameplay experience. Its performance has even approached the market share once held by classic match-3 and merge games, successfully achieving the impressive milestone of generating tens of millions in monthly revenue.
According to SocialPeta, Color Block Jam accumulated approximately 6,300 deduplicated creatives across iOS and Android in July, with the following specifics for Android:
- Among creatives launched in the past 30 days, video ads accounted for about 85.73%, with vertical videos sized 720×900 being the most frequently used format.
- The game officially began advertising on November 18, 2024, reaching a daily peak of 2,400 creatives on July 25 within the recent 30-day period.
- English ad creatives dominated at 93%, with only small amounts of Thai and Dutch sprinkled in.
Regarding the creatives, Color Block Jam did not follow common industry tactics such as intentional failures or fake ads.
Instead, it combined color, containers, and sound effects to quickly produce highly distinctive and recognizable video creatives. Thanks to its rich level design, the game can attract puzzle players purely through gameplay, often ending the videos abruptly to drive downloads and conversions.
Top 20 Mobile Games by Revenue in July 2025
Games with surging revenue on the App Store in July :
- SLG revenue king Last War easily maintains its top spot, generating approximately $87 million on App Store in July, a month-on-month increase of about 14.5%.
- Surpassing Candy Crush Saga, Royal Match remains firmly in the global top 3 for mobile game revenue, with around $83 million in app store revenue in July, up about 6.4% month-on-month.
- As the flagship secondary title from miHoYo, Honkai: Star Rail re-enters the global top 10 for revenue, boosted by its Fate_UBW collaboration, popular character Saber (Red A), and an expansive collaboration event, generating approximately $31 million in App Store revenue in July—a staggering month-on-month increase of about 342.9%.
Games with surging revenue on the Google Play in July:
- Free Fire just wrapped up its 8th anniversary celebration, and the second collaboration with Naruto Shippuden quickly followed, generating approximately $20 million in Google Play revenue in July, a month-on-month increase of about 11.8%.
- With holiday support, Korean MMO mobile game 리니지M returned to the global top 20 for mobile game revenue, posting around $36 million in Google Play revenue in July.
- With three major events converging in July—including the Sword Star collaboration, the NieR collaboration rerun, and summer swimsuit content—GODDESS OF VICTORY: NIKKE achieved approximately $14 million in Google Play, a month-on-month increase of about 100%.
Top 20 Mobile Games by Downloads in July 2025
Games outstanding with downloads on the App Store in July
- Hungry Studio saw two titles charting: Block Blast!, a Tetris-style mobile game, recorded approximately 10 million downloads on App Store in July, with U.S. players contributing 16% of the total; Sudoku Master!, a Sudoku mobile game, achieved around 2 million downloads on App Store in July, a month-on-month increase of 300%.
- Epic’s Fortnite: Mobile Battle Royale has long dominated the U.S. App Store free games chart since its launch, with roughly 2 million downloads on the App Store in July.
Games outstanding with downloads on the Google Play in July
- The Talking Tom franchise launched a new title, the casual simulation mobile game My Talking Tom Friends 2, featuring six celebrity characters including Tom, Angela, Hank, Doggo, Ginger, and Becca Bunny. In its first month (July), the game recorded approximately 11 million downloads on Google Play, with U.S. players contributing 18.2% of the total.
- Tile Explorer, a puzzle-matching mobile game from Oakever Games, debuted in the global mobile download top 3, achieving around 15 million downloads on Google Play in July. Indian players accounted for 22.7% of the downloads, marking a month-on-month increase of 66.7%.
The above are insights into global mobile game launches in July 2025, as well as mobile game revenue and download situations across both the App Store and Google Play. For more mobile marketing data, you can visit SocialPeta’s official website.
