Odeeo analysed 75 million in-game audio ad impressions on its platform across 400 game titles, revealing behaviour insights that change the game for advertisers.
The ZBD-developed project has been created for mainstream gaming audiences to experience Splitgate innovatively, offering high-value tournament prizes that bring a new competitive edge to Splitgate gameplay.
Marc Merrill, the co-founder of Riot Games, has taken on a new role as the Chief Product Officer (CPO) of the company. As the CPO, Merrill will oversee Riot’s vision across the ecosystem, including game titles, game experiences, and research & development.