Playsense, the Cyprus-based creative agency for the global gaming industry, has appointed Patty Toledo as its new Chief Partnerships Officer. Playsense believes that Patty brings a wealth of international experience, a diverse career background, and a passion for the gaming industry that will undoubtedly propel Playsense to new heights.
In her new role, Patty will be the architect of Playsense’s collaborative vision. This role blends the art of business development, the finesse of strategic partnerships, and the heart of people management to craft a symphony of creativity. She will be responsible for forging imaginative connections, guiding the agency’s growth strategy, and inspiring a team of diverse talents to push the boundaries of innovation, ensuring Playsense remains a beacon of artistic excellence in an ever-evolving creative landscape.
With a career that began in the music industry, Patty has had the privilege of connecting with acclaimed artists such as Iron Maiden, Metallica, and Bon Jovi before transitioning her expertise into the broader entertainment industry, where she has thrived for over 30 years. Her journey led her to discover her true calling in the gaming industry, where she has made an indelible mark.
Patty first joined the Playsense family in February 2023, following seven months of invaluable consultancy with the company. Originally hailing from Brazil and now based in Ireland, Patty’s remarkable career has taken her across continents and industries, demonstrating her adaptability and global perspective.
Patty Toledo’s appointment reflects Playsense’s commitment to fostering top talent and innovation, ensuring that Playsense remains at the forefront of creative marketing solutions for the gaming industry.
