PlaySuper, a gaming commerce platform that embeds real-world rewards directly into games, has raised $1 million in seed funding to expand its rewards-as-a-service model across India and Southeast Asia.
The round was led by Singapore-based gaming VC Chimera, with participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Meta’s Managing Director for APAC Emerging Markets.
PlaySuper, led by CEO Shouradeep Chakraborty, addresses one of gaming’s toughest challenges: sustainable monetization and retention. Traditional in-game ads are underperforming, while cash incentives face regulatory and scalability limits. The company offers a third path by enabling free-to-play and skill-based gaming platforms to integrate branded, non-monetary rewards – from gift cards to consumer products – directly into gameplay.
The platform has already crossed $350,000 in monthly GMV, with early partners reporting significant improvements in user retention and monetization.
“Gaming in India and Southeast Asia is at an inflection point. Ads and cash incentives are no longer enough. With PlaySuper, every gaming session becomes a chance to win something aspirational and real, which keeps users engaged while driving commerce at scale.”
Abhir Das, Co-founder & CBO, PlaySuper
The company has appointed Shubham Sharma as Vice President, Strategic Partnerships, to spearhead studio & brand partnerships and drive global expansion. Sharma brings deep experience across gaming and startups, most recently spending five years at Mobile Premier League (MPL), where he built and scaled the Strategic Partnerships function.
PlaySuper origins
Founded by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO). The trio is building what they call the “commerce layer for gaming”—a plug-and-play SDK that connects millions of gamers with leading brands, transforming gameplay sessions into meaningful shopping moments.
With rapidly growing partnerships across India and Southeast Asia, the company is redefining how games monetize and how brands reach digital-first audiences.
