Outfit7 announced the launch of PlayValley, a new game division created to explore bold ideas, move fast, and build instantly engaging games for both PC and mobile, whether players have five minutes or an entire evening to play.
Multiple titles are already in development, spanning new IPs and concepts that expand Outfit7’s entertainment portfolio beyond its existing franchises.
PlayValley is developing its first games, which are built around a visually clean design and gameplay intended to feel intuitive and satisfying. Genre details will be revealed closer to launch. The division focuses on teamwork, creative freedom, and experimentation, allowing teams to shape the gameplay and explore ideas without limits.
“From day one, our goal has been to create games that immediately pull players in.
At PlayValley, teams experiment early, iterate fast, and trust their instincts. We want every game to feel right from the first moment, no matter the platform or how long you play.”
Žiga Sedovnik, VP of PlayValley
Inside the division, creativity drives every decision. Teams take full ownership of their projects, test ideas early, and refine them quickly, keeping the focus on experiences that feel immediate, satisfying, and memorable.
This hands-on, flexible approach allows PlayValley to explore new genres, mechanics, and platforms while maintaining a strong focus on fun, accessibility, and replayability.
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