Sensor Tower, a leading provider of app data and analytics, has acquired Playliner, a specialist in mobile game Live Operations (Live Ops) data, marking its second strategic expansion in gaming intelligence. The move comes just months after the company acquired Video Game Insights, broadening its scope to include PC and console analytics.
Playliner, founded in Finland, is known for tracking the in-game event strategies and monetization efforts of top mobile titles. As Live Ops continues to shape the future of mobile and non-gaming apps alike, this acquisition marks another step in Sensor Tower’s mission to deliver insights across the digital economy.
Companies such as AppLovin, Playtika, and Playrix trust Playliner and its product suite as an essential resource for optimizing game performance and benchmarking against the market.
Anthony Bartolacci, Sensor Tower’s Chief Strategy Officer, spoke with GamesBeat and said:
“At Sensor Tower, our mission is to measure the world’s digital economy. For our gaming customers, this includes a comprehensive look at the gaming ecosystem with the ability to dive deep into the individual components that drive lasting success.
Earlier this year, we expanded our mobile gaming insights to include PC and Console with our acquisition of Video Game Insights.
Now, we’re deepening our mobile insights with the addition of Playliner’s data around live analytics. In addition to our best-in-class mobile insights, gaming leaders now have access to game data on what live operations and product implementation initiatives impact consumer engagement and long term growth.”
Anthony Bartolacci, Sensor Tower’s Chief Strategy Officer
“We’re thrilled to join Sensor Tower and bring Live Ops insights into the industry’s leading platform for gaming intelligence. Together, we can unlock unique insights into what makes mobile games succeed—and help our customers act on them.”
Kirill Razumovskiy, Playliner CEO
