Mobile app developers have historically faced difficulties managing complex ad mediation setups. With the introduction of real-time bidding in recent years, this problem seemed solved on the surface, but it came at a cost. Developers essentially lost control over their monetisation setups and are unable to truly optimise performance across networks, ad units, and user segments, leaving significant revenue untapped.
What’s more, no single mediation platform consistently delivers the best results across every user segment. Variations in performance are all across the board – by ad format, geo, user value, engagement, and many more – and choosing one mediation over another has often meant leaving money on the table.
To solve these problems, Smartie Pants announced the launch of Peakbid – a new automated AI-driven routing layer designed to give the power and control back to developers and have them reach peak ad revenue faster, smarter, and with much less effort. Peakbid dynamically clusterises users into the most meaningful cohorts, defining their optimal mediation platform and ad setup within.
It is the essential solution for developers who want to maximise ad revenue through a fully automated optimisation — without the need for constant tweaks or ongoing management, and without compromising on transparency, control, or scalability.
Automated Ad Revenue Optimization, Without the Guesswork
At its core, Peakbid offers a lightweight SDK that integrates seamlessly into apps, giving developers immediate access to advanced features that were once complex and time-consuming, like cross-mediation A/B testing, dynamic user segmentation, real-time network optimisation, multi-ad unit and waterfall management, bid floor optimisation, and more.
But what truly sets Peakbid apart is its unique orchestration layer, which intelligently segments users into cohorts and determines the most effective monetization strategy for each. Once segmented, ad traffic is automatically routed to the highest-yielding mediation platform and setup, ensuring every cohort generates maximum revenue.
Automatic AI-powered routing means developers start seeing results immediately, rather than months later when manual or semi-manual optimizations finally yield results. Peakbid doesn’t just help apps make more money; it accelerates revenue generation.
Combined with transparent analytics and fair A/B testing across all major mediation providers, developers gain clear insights into what works and what doesn’t without guesswork and manual effort, being left completely free to focus on what they do best – developing games.
“We’ve spent years in the industry, listening to developers and helping them navigate through the increasing challenges of ad monetization.
The truth is, the space has become ever more complex, with less control and fewer real optimization opportunities. That is why we built Peakbid not as just another tool to manage, but as a fully automated solution that simplifies and scales revenue.
It gives developers confidence that they no longer have to go with the flow and blindly trust they’re getting the most from the ads they display, but can actually confirm they are realizing their apps’ full revenue potential.”
Co-Founder & CEO of Smartie Pants, Stanislav Iliev
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By combining speed, precision, and actionable insights, Peakbid is positioning itself as a game changer in the mobile advertising ecosystem. For developers looking to reduce overhead, maximize revenue per user, and gain clear insights into monetization performance, Peakbid by Smartie Pants offers a smarter, simpler solution.
Developers can learn more on the official website and request access to Peakbid here.
Meet with Smartie Pants team at Mobidictum Conference
SmartiePants will be at Mobidictum Conference 2025 on October 21-22. The team will be there to share its expertise, exchange ideas, and discuss the future of monetization!
