Browsing Tag
Marketing
17 posts
Decoding generational gaming: Understanding Millennial, Gen Z, and Gen Alpha players
From pioneers to digital natives, this article delves into the distinct gaming habits of Millennials, Gen Z, and Gen Alpha, offering insights for marketers to effectively engage each generation.
Leveraging contextual ad targeting for mobile game user acquisition
Contextual ad targeting is making waves in the mobile gaming sphere, becoming more crucial than ever before. Curious to know why?
Mobile game marketing 101: What are the ad networks for mobile gaming
Navigating the landscape of mobile game marketing requires leveraging diverse platforms; discover why mixing ad networks can lead to ultimate success.
Mobile application trends data of Türkiye
Yiğit Atakan, Senior Partnerships Manager at Adjust, evaluated the mobile application data and trends in Turkey.
Enhancing user engagement with cross-promotion strategies
Cross-promotion proves to be a valuable strategy for app marketers, addressing challenges posed by regulations like SKAdNetwork and IDFA. It enhances user engagement and retention by promoting apps within existing user bases. Adikteev offers customized strategies to boost app portfolios.
SocialPeta Mobile Game Marketing White Paper-Q1 2023
SocialPeta's Q1 2023 Mobile Game Marketing White Paper discusses the challenges and opportunities in the mobile game market. The report analyzes global data on the market, including the number of advertisers and new creatives, and offers country-specific insights. It also delves into trends in creativity and game genres.